2023
Highberland
Premium Wine Label,
Packaging & Brand Identity Design.
Packaging & Brand Identity Design.
BRAND PHILOSOPHY:
At the heart of the concept lies a desire to vividly and creatively
highlight the producer’s key strengths.
First and foremost, it’s the complete quality control at every stage — from cultivation to bottling. The company’s own vineyards and orchards, located on the fertile lands of Azerbaijan, yield harvests of exceptional taste and aroma. Everything here — from the sun to the soil — is shaped by nature to nurture the ripening of fruits, the blooming of flowers, and the life of birds.
The second undeniable advantage is the art of winemaking. It is this craftsmanship that transforms ripe berries into a noble drink — real liquid gold — wine capable of capturing the attention and hearts of the most discerning connoisseurs
At the heart of the concept lies a desire to vividly and creatively
highlight the producer’s key strengths.
First and foremost, it’s the complete quality control at every stage — from cultivation to bottling. The company’s own vineyards and orchards, located on the fertile lands of Azerbaijan, yield harvests of exceptional taste and aroma. Everything here — from the sun to the soil — is shaped by nature to nurture the ripening of fruits, the blooming of flowers, and the life of birds.
The second undeniable advantage is the art of winemaking. It is this craftsmanship that transforms ripe berries into a noble drink — real liquid gold — wine capable of capturing the attention and hearts of the most discerning connoisseurs
THE BRAND CONCEPT:
a synergy of Azerbaijan’s generous land and the artistry of winemaking
a synergy of Azerbaijan’s generous land and the artistry of winemaking
REBRANDING LOGO:
In the search for the perfect label, I went further — and reimagined the very logo of HIGHBERLAND. Now it speaks for itself: modern, minimalist, yet universal and confident. It lives effortlessly on any surface — from the label to the bottle cap — always highlighting the brand’s premium character. It’s more than just a sign. it’s a symbol of style and strength, equally organic in both detail and on a larger scale. HIGHBERLAND is now cleaner, bolder, and ready for any product.
In the search for the perfect label, I went further — and reimagined the very logo of HIGHBERLAND. Now it speaks for itself: modern, minimalist, yet universal and confident. It lives effortlessly on any surface — from the label to the bottle cap — always highlighting the brand’s premium character. It’s more than just a sign. it’s a symbol of style and strength, equally organic in both detail and on a larger scale. HIGHBERLAND is now cleaner, bolder, and ready for any product.
CREATIVE DESIGN:
To bring this concept to life, we used bold visual storytelling and creative design techniques.
To bring this concept to life, we used bold visual storytelling and creative design techniques.
FOR CHINESE MARKET:
Crafted for the highly competitive Chinese market, where consumers seek more than just a product. Chinese consumers are like children — they crave joy and celebration!
Crafted for the highly competitive Chinese market, where consumers seek more than just a product. Chinese consumers are like children — they crave joy and celebration!
MATERIALS & TECHNOLOGIES:
This design features a 3D acid-etched relief on gold foil, creating a luxurious textured effect, embossing, embossed varnish, bronze,
and matte metallic premium paper.
This design features a 3D acid-etched relief on gold foil, creating a luxurious textured effect, embossing, embossed varnish, bronze,
and matte metallic premium paper.
Illustrations on the label are part of the brand's visual language:
Bird — lightness and dreams
Pomegranate — richness of flavor
Flowers — aroma
Circle — cycle of nature.
Bird — lightness and dreams
Pomegranate — richness of flavor
Flowers — aroma
Circle — cycle of nature.
CLIENT FEEDBACK — DMITRY VARGANOV
"This project is executed at the highest professional level. The label design, photography, and overall visual identity perfectly embody the premium segment. The impact on sales is undeniable: the design builds a strong premium brand image, inspires trust, and makes the wine stand out far above standard solutions. Customers immediately perceive it as exclusive and are willing to pay more. This effect is especially powerful for export markets and the HoReCa segment, where first impressions of the packaging directly drive choice. Overall, the product looks world-class and internationally competitive. With such visuals, I am confident it will keep attracting attention and driving sales across markets."
"This project is executed at the highest professional level. The label design, photography, and overall visual identity perfectly embody the premium segment. The impact on sales is undeniable: the design builds a strong premium brand image, inspires trust, and makes the wine stand out far above standard solutions. Customers immediately perceive it as exclusive and are willing to pay more. This effect is especially powerful for export markets and the HoReCa segment, where first impressions of the packaging directly drive choice. Overall, the product looks world-class and internationally competitive. With such visuals, I am confident it will keep attracting attention and driving sales across markets."
Client: Highberland
Concept / Label Design / Photography: Cosovan Svetlana
Printing: Flexlabel
Contact: +373 682 44500
Concept / Label Design / Photography: Cosovan Svetlana
Printing: Flexlabel
Contact: +373 682 44500
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